Work Experience - ESOFT
I have joined ESOFT College of Engineering & Technology in November 2019 as a Senior Marketing Executive - Sales and Marketing. I was given a job role to generate leads (bring business opportunities) to the organization meantime convert the genarated leads to an actual business (Register Students). As a result I was actively engaged in communicating the marketing & brand strategies to the identified target markets.
In here I was able to get exposed to different modern digital marketing methods which are used by todays competitive market. Such as Google marketing platforms, Social media advertising platforms and digital analytical platforms are few of them. I was able to satisfy the expectations of the company within this difficult pandemic situation. Below i have mentioned few samples of projects coordinated by our team.
Social Media Activities
- Social Media Plan
-
Coordinate with CEO and plan future promotional activities
- Ad campaigns
-
Create social media budgets and handle ad campaigns
- Activity Plan
-
Planning the content to communicate with target market each 2 weeks by adopting to changes
-
Coordinate with graphic team to finalize the artworks in the given period of time
Research and Analysis Markets
- ROI of Digital Marketing Campaigns
-
Report the outcome of marketing campaigns using facebook insites and Analytical tools
- Competitor Analysis
-
Identify and report competitor behavior to the management
-
Work closely with research team to identify new business opportunities
- Google Analytics
-
Understand the market and behavior using google analytics, Analyse issues and suggest solutions
Outdoor Marketing Activities
- Identify Outdoor Branding Opportunities
-
Search for appropriate events to participate and develop promotional events
-
Coordinate branding activities - Brand display promotions, Flags | Digi boards etc.
- Manage Promotion Utilities
-
Stock management of promotion utilities
-
Maintain needed resources for promotions
-
Coordinate with marketing agents
- Corporate Visits
-
Arrange corporate visits and present learning oppotunities
